Announcing Cohorts: New Email Targeting for Product Updates

Today, we're introducing a new targeting capability - Cohorts for Announcements - designed to give teams more control over who receives product update notifications. The feature allows Premium and Enterprise plan customers to create and manage custom subscriber groups, enabling targeted updates beyond the existing Category-based subscriptions.

What’s new

Cohorts allows teams to:

• Build custom lists of individual subscribers or group subscribers by email domain

• Send announcements to specific cohorts, regardless of their category subscriptions

• Combine category-based and cohort-based targeting within a single announcement

This makes it easier to share critical updates with precise customer segments, even if they haven’t opted into specific categories.

How it works

Teams can create and manage cohorts directly within the Audience tab of the LaunchNotes management portal. Each cohort can be given a custom name and description for internal clarity. Subscribers can be added individually or in bulk by domain, and the search functionality allows for quick lookups when editing lists.

When composing an announcement, teams can select one or more cohorts from the Categorization section. Before sending, they can view a full breakdown of the announcement recipients - including anyone reached via cohort or category targeting.

To start using Cohorts, visit the Audience tab in the management portal. You can also review this help article should you have any questions and want to get into the details of the setting-up the feature.

Availability

The Cohorts feature is available to all customers on Premium and Enterprise plans. If you're not on a Premium or Enterprise plan and would like to try the Cohorts feature out, send us a note to support@launchnotes.io and we'll be in touch.